For Audrey Kitching, success is so weird

With her trademark cotton-candy pink hair and Harajuku-meets-skater-girl style, 27-year-old model, blogger and fashion designer Audrey Kitching has been turning heads since the mid-2000s, when she emerged as one of the rising crop of Hollywood Internet stars taking the underground by storm. They included androgynous (and even pinker-haired) singer Jeffree Star, hipster photographer Mark "the Cobra Snake" Hunter and club kid and model Cory Kennedy, all of whom were harnessing the Web to build their own DIY brands, growing their fame, page view by page view, via MySpace, Buzznet blogs and emerging social media.

By Caroline Ryder

September 23, 2012